How Are We Doing? – Measuring the Impact and Performance of BAM Businesses
excerpts from the Executive Summary (© BAM Think Tank 2013)
Business as mission is hard.
They need a compass to guide them—something to remind them of their direction and tell them if they are on track. Well designed and implemented metrics can help.
Without some consistently applied metrics it is very hard to know if the business is on track to achieve what it set out to do. That is dangerous for any business. However, since BAM businesses set out to bring glory to God and to expand the Kingdom of Christ, the consequences of being off track have eternal significance!
The Measuring Impact Issue Group … grappled with questions of how and what to measure in a BAM business, as well as why to measure.
Benchmarking and the development of best practice indicators are valuable for the entire BAM community.
There are many pitfalls in metrics and this report attempts to highlight these.
Collecting data is one thing, analyzing and evaluating it is quite another. We need in our evaluations to leave room for the Holy Spirit to work and to guide.
Possibly the most important aspect of metrics is their application—what do you do with the measure after you have prepared it?
Good metrics are a compass that enables good leaders to stay on track.